Individual Idea for Pop Promo

Although we all have individual ideas within our group many of them are similar due to us basing them around the same key concepts. My idea for the narrative and concept are as follows...

• Video set in one 24hr period from dusk till dawn following one person (Character A). This reflects the journey within the track itself.
• All clips to have there speed settings changed, predominately put into fast motion with some put into slow motion. This will help to cover the period of a day within one song.
• As Character A travels through different environments there will be....
• A series of shots on nature, flowers opening, birds taking flight etc when they are in the country
• And urban shots when Character A is in the city.
• Nothing significant to happen over the course of the day, just showing the beauty/art in every day life.

My initial ideas for treatment on my concept are as follows...

• A big focus on colour in regards to MES. Character A brightly dresses, traffic lights, bright flowers, bold signs in the city etc.
• POV shots from Character A walking will stop the music video from looking too polished and still give it an underground feel.
• Extreme Close-ups in the nature scenes to show the detail and beauty in certain flowers/ creatures.
• All Close-ups must be well lit with natural light plus a strong key light to ensure the camera catches precise detail, with shadows kept to a minimum.
• Longer, wider shots for the urban environment to take advantage of the mass of people and busy streets.
• As explained previously in the editing stages I will slow certain clips down or speed them up as appropriate to the speed of the music at that point
• Many shots may benefit from having colour saturated to emphasise particular focal points.