Planning: Digi-Pack and Print Ad

What do we need on the Digi-Pack?

This varies from artist to artist but includes the following..

• Artist name
• Album title
• Background images/ artist image
  
• Parental advisory if necessary
• Promotional stickers
• Audio formats
• Record label
• Track listings
• Website
• Artist management
• System requirements for disc
• Legal disclaimers
• Bar code
• Trademarks

What do we need on the print ad?

On the print ad we will be promoting the album as opposed to just one single or a tour. Again this varies from artist to artist...

• Background images/ Album Image
• Artist name
• Album title
• Release date
• Website links
• Where you can buy it from
• Trademarks
  

Editing Techniques Practice

Our group know that we wish to time lapse some of our footage during the editing stage. To discover how much footage compresses down to the the final product once the speed has been increased we did a practice shot. We decided Nicola would sit perfectly still in the middle of the college atrium whilst people move around her for 20 minutes.

I captured the footage in Final Cut Pro and put it into the timeline. I then used the speed option to essentially put the footage on fast forward. At first I tried 500% and 1000% but this did not make a significant impact on the movement around her. In the end, we set it at 9000% speed which is the video you can see above. This is the most suitable speed setting for this footage as the atrium wasn't that busy. 20 minutes compressed down 7 seconds worth of footage

Through doing this preliminary editing exercise I have got to grips with how to use Final Cut Pro and we have an idea of the length of footage we will need, and how much that will compress down to, to create time lapse sequences. Due to the location being different as well- the cars will be moving at a faster pace than the students in the atrium-I imagine 9000% will be too fast, I will use 2000-4000% region as we will want to keep it in pace to the music.

Individual Idea for Pop Promo

Although we all have individual ideas within our group many of them are similar due to us basing them around the same key concepts. My idea for the narrative and concept are as follows...

• Video set in one 24hr period from dusk till dawn following one person (Character A). This reflects the journey within the track itself.
• All clips to have there speed settings changed, predominately put into fast motion with some put into slow motion. This will help to cover the period of a day within one song.
• As Character A travels through different environments there will be....
• A series of shots on nature, flowers opening, birds taking flight etc when they are in the country
• And urban shots when Character A is in the city.
• Nothing significant to happen over the course of the day, just showing the beauty/art in every day life.

My initial ideas for treatment on my concept are as follows...

• A big focus on colour in regards to MES. Character A brightly dresses, traffic lights, bright flowers, bold signs in the city etc.
• POV shots from Character A walking will stop the music video from looking too polished and still give it an underground feel.
• Extreme Close-ups in the nature scenes to show the detail and beauty in certain flowers/ creatures.
• All Close-ups must be well lit with natural light plus a strong key light to ensure the camera catches precise detail, with shadows kept to a minimum.
• Longer, wider shots for the urban environment to take advantage of the mass of people and busy streets.
• As explained previously in the editing stages I will slow certain clips down or speed them up as appropriate to the speed of the music at that point
• Many shots may benefit from having colour saturated to emphasise particular focal points.