As the artist of our chosen song to make a pop promo for is not well known and hasn't had any previous marketing campaigns or pop promos made, I have been researching artists that make similar music and have had previous marketing campaigns and pop promos. Nicole has been researching Zero 7, and Jessica has been researching Star of the Lid and Four Tet. I have been researching Boards Of Canada, a Scottish electronic music duo.
Genres: Electronic, Downtempo, Ambient, Experimental, Psychedelic, IDM (intelligent dance music)
Years active: 1986 - present
www.boardsofcanada.com
Boards of Canada are a Scottish electronic music duo consisting of brothers Mike Sandison and Marcus Eoin. They are signed to Warp Records and have released several works on that label with little advertising and few interviews, while also having an obscure and elusive back-catalogue of releases on their self-run label Music70.
Their music is reminiscent of the artificial, warm and scratchy sounds of 1970s media and prominent themes include nostalgia, childhood and the natural world. They are said to take the documentary films made by the National Film Board of Canada (Canada's public film producer and distributor), from which their group name is derived, as a source of inspiration.
Major releases:
- 1998: Music Has the Right to Children – (Warp/Skam) #193 UK
- 2000: In a Beautiful Place Out in the Country – (Warp/Music70)
- 2002: Geogaddi – (Warp/Music70) #21 UK
- 2005: The Campfire Headphase – (Warp) #41 UK
- 2006: Trans Canada Highway (Warp)
I think that the target audience for Boards of Canada's music will be fairly young people aged 18-30 (although there's nothing to say older people wouldn't like it), either male or female, and the key feature that defines their audience is people's music tastes - whether they have an open mind when it comes to what music they listen to and would enjoy non-mainstream music, and that will enjoy experimental and electronic music.
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