Research Questionnaire

Age- Average age of participants was 19, but ranged from 16-26

It was important for us to gain the views from our target audience who we typically identified as 18-25, although we were limited by the people available to fill in the questionnaire.

Sex- M- 45% F- 55%

We don't believe there is any gender preference to the electronic music genre so we aimed to get equal views from both boys and girls.

1. How many music videos do you watch a week?

0- 5%

0- 5 - 10%

1-5 - 10%

5-10 - 10%

10-15 - 15%

15- 20 - 20%

20+ -30%

Many commented that although they may watch up to 50+ music videos a week it is done in an unconscious manner- i.e putting music stations on the TV to listen to the music, but they do not become absorbed in the video.

2. How important is it for a song to have an accompanying video?

Won’t listen without a video- 10%

Fairly important- 60%

Not bothered either way- 25%

Don’t watch music videos- 5%

The results tell us that the majority like to see music videos, and interestingly it is actually vital to some. Electronic artists often don't have music videos and we believe this is a disadvantage and they may loose a proportion of a potential audience albeit quite small. An intriguing music video is a good way to get someone listening to your music if they have never heard it before.

3. Do you enjoy music without lyrics?

Yes- 20%

No- 50%

Exceptionally - 30%

We asked this question as we needed to gauge how responsive are audience would be to Lawrence King's music. Unfortunately half of the people we interviewed do not listen to lyricless music but we hope this could change once they had been introduced to different types of music, and a music video maybe a good way of doing this.

4. Do you ever listen to Electronic or Chillout music?

Yes- 15%

No- 45%

Sometimes- 40%

45% of the people we interviewed do not listen to electronic music whether this be because of personal tastes or access to different type of genres. The electronic genre is not widely played or promoted on TV or radio so the results are not surprising. However many seem to like it occasionally and the medium of music video may help promote this further.

5. Do you think it’s important to see the artist in the music video?

Yes- 65%

No- 35%

It is useful to point out that mostly girls answered Yes, and when we asked why it was often because they like to gain fashion ideas from pop role models. Many participants also commented that if they were listening to music with out lyrics like dance music or d'n'b they often do not care about seeing the artists. The opposite is true with bands and pop stars. Our group therefore believe that it is not a necessity for Lawrence to be in the music video unless it would benefit our final piece.

6. Do you like to see a narrative (i.e story) in the music video?

Yes- 75%

No- 25%

From these result it is obvious that the larger majority like to have something to follow within a music video and we will definitely incorporate a narrative within our music video.