Having completed our music video and print ads, we screened them to our Media Studies class who gave us lots of valuable feedback and constructive criticism. This information was excellent for finding out what the strengths and weaknesses were of our production and will really help when we evaluate our work.
MUSIC VIDEO
Initial Impressions: Positive Feedback
MUSIC VIDEO
Initial Impressions: Positive Feedback
- Video clearly focused on the main characters, easy to understand who it was we were ment to be watching.
- Time lapsed traffic was in time with the tempo of the music.
- Liked the make up shots, giving the effect the camera was a mirror.
- Interesting narrative effect with the "rewind" through the day at the start.
Initial Impressions: Criticism
- Not enough light in the bedroom scene, too dark.
- Artist not included in the video.
- Too much time lapsed footage, got a bit boring.
- Could of used more shots to keep engaging the audiences interest.
- Liked the use of experimental use of cinematography, particularly the make up shots and the shots through the metal chair in the bar scene.
- Shots well framed and panning shots were smooth.
- Good variety of shot sizes.
- Bedroom shots could of been more detailed?
- Nice and colourful shots throughout.
- Bar environment looked sophisticated and classy.
- Good use of props - mobile phones etc.
- Characters dressed appropriately throughout.
- Lighting on Nicola in the bedroom scene could of been improved.
- Shots used worked well with the timing of the music.
- Looked professional, no amateur effects used etc.
- Could of included a few more shots in the bar scenes?
- Missed some oppertunities to edit onto the beat
- Overall, worked well throughout.
- Could of included artist in the video, or perhaps shots of a DJ to make it more performance as well as narrative based.
- More reference needed to Lawrence King - too distanced.
- Effects used were good throughout.
- Some lighting issues, mostly in the bedroom scenes.
- Ambient music, not too stressful or too much action.
- Made everyday scenes look a bit different.
- Overall, was defiantly suitable to the genre.
- Representations in the video included - nature, movements, relationships, intellectual, perhaps quite middle class?
- No representation of Lawrence King in the video.
- Worked well at targeting our audience.
Initial Impressions: Positive Feedback
- Clever use of typography.
- Time & nature reflected well (which were strong elements in the music video aswell, helps to bring the 3 pieces together to create a promotional package).
- Suburbia and middle class represented (the house on the inside cover etc) - audience can relate.
- Suitable typefaces used.
- Photo used on inside cover very nice.
- Contrast between nature and urban environments apparent - worked well.
- Some of the writing on the magazine advert could of been in a different colour to make it a little clearer to read, but no major criticisms overall.
- Linked to music video, mysterious.
- Middle class suburbia.
- Piece's connected as well as contrsated.
- Inside image tinted slightly yellow, nice effect.
- Magazine advert image was abstract, looked very good.
- Good use of lighting, all the images well lit.
- Lawrence King dressed appropriately in the inside cover image - looked dark and mysterious.
- Clever use of "Night".
- Font used was sort of electronic/futuristic/like a typewriter font.
- All images nice and colourful
- Perhaps more of the writing could of been in white?
- Successfully created aesthetically pleasing print advert designs that worked effectively.
- Good technique
- Images used were of very high quality/high resolution.
- Demonstrated good photography skills (credit goes to Nicola for the images!) :)
- Lawrence King represented in the inside image of the CD Cover, shown as mysterious and anonymous.
- Targeted a young audience with an interest in ambient music well.
- Good overall promotional package, elements followed through (nature vs. urban, movement, time).
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