Editing Techniques

This year I will be editing on a Mac Pro using Final Cut Pro software. I used a variety of editing techniques to produce the effects within the pop promo.

• Video Transition, Cross Dissolve- A dissolve allows me to essentially mix two separate piece of footage so that there is no fade in/fadeout. This was useful in the traffic scenes at the pedestrian crossing.
• Video Transition, Non-additive dissolve- Compares the pixels in the two clips and displays the lighter of the two as the first clip fades out and the second fades in. I used this when changing into different parts of the narrative to show a change in time.
• Video Transition, Fade In/ Fade Out- Fades in the incoming clip as the Outgoing clip fades out. This helps to show a more definite passing of time and I used this on the pop promo first draft between the bar scenes and bedroom scenes.
  
• Audio Transitions, Cross Fade (0 dB)- I used this at the beginning and end of the audio track. We had to clip either end of the audio track due it being nearly 5 minutes in length.
• Video Speed- The video speed function allowed me to create the time lapse scene at the pedestrian crossing. I sped the footage up approximately 2000% to give it the correct pace to the music.
  
• Video Speed, Reverse- To create the rewind scenes I selected random clips of the video as a whole, placed them backwards of the timeline then selected approximately 800% speed in reverse. This made it clear to the viewer that we are going back in time during the day.

On final completion of the pop promo I will convert it in to a .mov file so that i can play it using Quicktime. I will use the Compressor software with in Final Cut Studio to convert the pop promo to a lower res format so that it is more suitable to upload to my blog.