Nicola has completed her work on Photoshop and we have decided on the final designs.
I was extremely please with Nicola's photography skills and the final designs. Here is my evaluation the final designs.Album Cover and Reverse
We decided to use this particular nature shot as it shows beautiful colour at that certain point of dusk- The day is just becoming night (relating to the album name). Nicola saturated and changed some of the colour of the photo in Photoshop to enhance the silhouette of the trees and beauty of the colours. It almost looks like a digital sunset, and links in with Lawrence's style of digital music. White was the most appropriate text colour for the track listings as it stood out around all the darker colours. Although we originally had the album name in 'Night' in black, we decided to change it to white as it made the play on words more obvious.
Inside Covers
A clever image taken by Nicola on a street near her house on the outskirts of town. A suburban street was suitable because Lawrence's music is not particularly gritty or grimy so would not justify a bustling city street. The inclusion on the guy in the background introduces the artist but still gives his actual face relative anonymity. The blurring of the lights links well with the traffic scenes in our music video. To create this effect Nicola decreased the shutter speed and therefore increasing exposure time, showing the blurring of the car lights. The text we included in Lawrence's thank yous, something we feel is appropriate for an artist for his first album.
Magazine Ad
Nicola again played about with shutter speed to gain this great image. The blurring of the lights directly connects it with the Digi-pack creating continuity within the package as a whole and therefore a product with greater marketing power. The text was tilted so that it looked parallel to the blurred lights. We would have liked to have changed the colour of some of the text in the bottom left hand corner but the colour of the background meant that it was often hard to read in any other colour but black.
Inside Covers
A clever image taken by Nicola on a street near her house on the outskirts of town. A suburban street was suitable because Lawrence's music is not particularly gritty or grimy so would not justify a bustling city street. The inclusion on the guy in the background introduces the artist but still gives his actual face relative anonymity. The blurring of the lights links well with the traffic scenes in our music video. To create this effect Nicola decreased the shutter speed and therefore increasing exposure time, showing the blurring of the car lights. The text we included in Lawrence's thank yous, something we feel is appropriate for an artist for his first album.
Magazine Ad
Nicola again played about with shutter speed to gain this great image. The blurring of the lights directly connects it with the Digi-pack creating continuity within the package as a whole and therefore a product with greater marketing power. The text was tilted so that it looked parallel to the blurred lights. We would have liked to have changed the colour of some of the text in the bottom left hand corner but the colour of the background meant that it was often hard to read in any other colour but black.
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