I have chosen The Prodigy to analyse there promotional music package as they are main stream artists within the electronic/ rave genre, quite close to our artist Lawrence King.
The above image is from their newest album Invaders Must Die, released in 2008. The style of text used for the prodigy is very angular and has a lightening effect to it. The style of text used for the album name looks as if it's graffiti, relating to the street audience that it appeals to. The main focus of the album artwork is the retro war aircraft which has a sinister/sci-fi edge to its style. The people gathering around the aircraft tell us that it shouldn't be there and is the 'invader'. The image as a whole is purposely grainy, giving it an aged effect.
The advertisement for the Invader Must Die tour continues the grainy resolution of the album cover and coupled with the use of an old fashioned air raid siren and signal control tower it creates a feeling of nostalgia. The Texts used for artist name and album name are again the same for continuity. The colours primarily used are red, black and orange which give connotations of danger, fire, and doom. the metal tower in the middle helps create a feeling of war, which fits in with the Prodigy's ideolody- us vs. the establishment.
The above music video, is for the title single of the album, Invaders Must Die. The video takes an anti-establishment stance, with the protagonist entering private property- what would appear to be a disused army aircraft/ naval camp. The barren location with disintegrating property and eery army buildings instantly creates a feeling of the 'scary unknown.' A recurring theme within the video is a drawing of an ant, which the protagonist draws at different points around the location as a warning to stay away. This allows for some interesting cinematography to reveal the ants, such as a high angle shot at the very end revealing the drawing on a helipad. The shot of the helipads shows clearly the expanse of space in the location, and is a scenic ending shot. The protagonist is played by an actor but the band appear in several shots that last for a couple of seconds each, for the benefit of fans who can recognise them. Although the video has no clear narrative this adds to the feeling of mystery, and encourage people to watch again to understand further.
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